EnerBank Blog

As a home improvement contractor, you are the expert when it comes to providing quality craftsmanship to your clients. But have you considered your next sale, and from where it will come? By taking the time now to maximize—or even implement—your marketing campaign, you can secure your future leads and help grow your business.

Consider these 15 tips.

Take a minute to answer these 8 questions and find out whether you really know what homeowners in the U.S. look like—you might be surprised by some of these statistics.

Ask anyone who has worked in sales and they’ll tell you working with indecisive customers can be incredibly frustrating. Some customers may have a broad idea of what they want, but they cannot make definite decisions, while others may simply change their minds throughout the sales process. This inability to make concrete decisions is especially true when working with homeowners looking to remodel or

With summer in full swing, letting sales fall through the cracks should not be an option. The infographic below provides great tips on how home improvement contractors can get the most out of their sales efforts and close more jobs. If you want a deeper dive on these tips, read the article here. 

Trying to rank No. 1 in search engine results for home improvement contractors can be frustrating and time-consuming. It seems as though Google constantly changes how it decides who to place at the top of the search results, and those with unlimited budgets always seem to win.

Navigating the ever-changing world of marketing can be a full-time job. Luckily, there are many experts who have dedicated their lives to keeping up with marketing trends so that you can focus on more important things like increasing leads and boosting sales.

When was the last time you got a lead from Facebook? Social media is a powerful tool that should not be overlooked when you’re looking to boost business. Whether you want to pick up seasonal customers or simply capture new leads, the vast network of social media websites has made it easy to share your services with the world.

If you are anything like me, when considering a major purchase, you ask friends and family for a recommendation.  According to a 2013 study by Cisco, 49 percent of today’s buying decisions are still influenced by one’s closest circles.  Word of mouth can’t be underestimated. Yet, who consumers ask and how they ask has changed.  Social media and online reviews have replaced many of the over-the-fence conversations of the past.  What’s the bottom line?  As a business owner, you can’t rely solely on word of mouth to grow your business.

This infographic gives a visual display on how best marketing practices are impacted by new technology, consumer behavior and business pressures.