---
title: Enerbank USA Blog  | Dale Erling
description: EnerBank is a leader in home improvement lending through approved contractors and manufacturers as well as a valuable information resource.
---

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# EnerBank Blog

## Dale Erling

### Recent Posts

## [Why Reviews are Essential to Growing a Business](https://homeimprovement.rhif.regions.com/why-online-reviews-are-essential-to-growing-your-business)

 Posted by [Dale Erling](https://homeimprovement.rhif.regions.com/author/dale-erling) on Mar 27, 2015, 12:52:00 PM

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[![](https://homeimprovement.rhif.regions.com/hs-fs/hub/381510/file-2668331119.png)](https://homeimprovement.rhif.regions.com/why-online-reviews-are-essential-to-growing-your-business)

If you are anything like me, when considering a major purchase, you ask friends and family for a recommendation.  According to a 2013 study by Cisco, 49 percent of today’s buying decisions are still influenced by one’s closest circles.  Word of mouth can’t be underestimated. Yet, who consumers ask and how they ask has changed.  Social media and online reviews have replaced many of the over-the-fence conversations of the past.  What’s the bottom line?  As a business owner, you can’t rely solely on word of mouth to grow your business.

[Read More](https://homeimprovement.rhif.regions.com/why-online-reviews-are-essential-to-growing-your-business)

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 Topics: [Marketing](https://homeimprovement.rhif.regions.com/topic/marketing)

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