EnerBank Blog

Online advertising is as strong as ever. In the first quarter of 2015, internet advertising set another revenue record, bringing in over $13.3 billion, a sixteen percent raise over the same time last year. If companies aren’t taking their online presence seriously, they’re in real danger of getting left behind.

Learning to practice good body language can help increase your sales and grow your client base.

You’ve probably heard that you have only seven seconds to make a first impression. Within that first moment, the person you’re meeting will make a solid decision about you—one that can be hard to change. Typically, this individual’s judgment will weigh heavily on the nonverbal cues you give off. Because of this, it is crucial that you make a good first impression with your potential clients.

Grant Mazmanian, President of Pinnacle Group International, shares with us the secrets of hiring top performing salespeople for home improvement and remodeling contractors. After 25 years, he has refined this process into eight easy steps. (Want the Audio Recording? Request it here.)

EnerBank engages with its customers on social media, through email and on the telephone. And we receive a lot of feedback about our services and procedures.

With summer in full swing, letting sales fall through the cracks should not be an option. The infographic below provides great tips on how home improvement contractors can get the most out of their sales efforts and close more jobs. If you want a deeper dive on these tips, read the article here. 

Kristin Dittmer has been promoted to Executive Vice President of Finance and Credit and former GE Capital Bank Models and Quantitative Risk Leader Robb Kerry has been added as the new Senior Vice President and Chief Credit Officer.

Trying to rank No. 1 in search engine results for home improvement contractors can be frustrating and time-consuming. It seems as though Google constantly changes how it decides who to place at the top of the search results, and those with unlimited budgets always seem to win.

Resale Value Potential

Last year was a great year for the home improvement market. This year looks to be equally as promising as homeowners indicate that they will continue to undertake remodeling projects to make their homes better places to live. As you consult with your customers about potential projects, two factors can help make the decision much easier for them: 1) help them understand the resale value that they will get from their project, and 2) discuss their financing options.

As a home improvement contractor, you’re at the center of every project. For someone who wears so many hats, it’s crucial to have the necessary tools at your side each day to keep your projects and budgets on track as well as exceed your customers’ expectations.

Navigating the ever-changing world of marketing can be a full-time job. Luckily, there are many experts who have dedicated their lives to keeping up with marketing trends so that you can focus on more important things like increasing leads and boosting sales.