Contractors Grow Your Business

HOME IMPROVEMENT FINANCING

Increase your leads and sales by offering Regions Home Improvement Financing

When hiring a contractor for their home renovations, not every homeowner understands how much quality services and materials can cost, leaving them scrambling for funding. Contractor financing for customers will put their dream projects within reach, without compromises — and will empower you to grow your business and increase sales of larger jobs.

More leads mean more business for you. By advertising a choice of payment options in your marketing, you can see a 50% increase in leads^* and a better conversion rate. Plus, by providing a great customer experience, you’re more likely to get future work via referrals to friends and family.

Offering the right payment options can almost double your close rate. We've found that companies with a 25% baseline can increase their close rate to 44% when they offer a choice of a same-as-cash loan and a low monthly payment loan.^*

^*Based on the Brickyard Study commissioned by Regions, 2018

Strength and Stability Through the Decades

At Regions, we've been doing home improvement lending for a while - over two decades to be exact. During that time, we've seen a lot of changes both within the industry and the economy. One thing that has remained consistent all these years, however, is our commitment to our contractors.

Better Loan Management

Unlike other financial companies that offer similar services, we haven't had to put a pause on our lending. This is because we've never overextended ourselves and have always prioritized responsible lending. As a result, you know that you can get the funding you need when you need it, regardless of outside factors.

Focus on Home Improvement

With 20 years in the home improvement industry, we've designed all our tools, resources, and loans with your needs in mind. Plus, you'll be working with people who have experience in your specific trade at every level of the bank, providing an invaluable resource for your business.

Stability of a Bank

We're an actual bank. This means you can rely on the security of sound underwriting and best practices. Both you and your customers can rest easy knowing that your financial information is protected at every stage of the process. Additionally, we fund and service all our loans, so you get paid quickly and we don't pull back funds if your customer defaults on their loan.