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Payment options to grow your business


Start Offering Financing Today

When hiring a contractor for their home renovations, many homeowners appreciate having flexible payment options. Contractor financing for customers will put their dream projects within reach, without compromises — and will empower you to grow your business and increase sales of larger jobs.

Research shows that over 55% of home improvement projects are financed in some way*. By offering payment options to your customers, you establish yourself as their problem solver – increasing the likelihood that they’ll choose you for their project.

Offering payment options gives your customers greater spending power to get the project they want… when they want it! 

*HIRI TFG Monthly report, released October 2023

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We make banking better and easier

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Regions360 Approach

We deliver exceptional service by taking the time to fully understand our clients' challenges, goals and opportunities.

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Secure, Smart
Digital Tools

Our online banking services for business can help streamline financial management and keep your business one step ahead.

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Strong
Community Partner

We create shared value through lending programs, support for nonprofit resources and educational initiatives.

A powerful pairing

In 2021, Regions acquired EnerBank USA. EnerBank has a decades long history serving home improvement contractors by allowing them to provide financing options to their customers. Both companies are known for customer service and now that they have merged, contractors can expect continued strength and stability. Their combined experience brings power and predictability to home improvement financing.

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Get started with Regions is fast and easy

Now your customers can see how much of a loan they may qualify for before filling out an application with PreQualify. It's easy to get prequalified whether you're in the showroom or a homeowner’s living room. There are multiple ways to use it, including the Mobile Loan app, PreQualify Online app, web banners, and custom URLs. Plus, there’s no hard credit pull*, so there's no impact on your customer's credit score.

*If a prequalified applicant applies for a loan, a hard credit check will take place.

Start Prequalifying Customers Now

Customers want and already use financing

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Offer an Easy and Fast Way to Finance

Over 55% of home improvement jobs are financed in some way*, which means your consumers are likely utilizing financing whether you provide it or not. Using Regions for a quick and easy financing application process makes it easier for them to work with you, reinforcing their perception that you’re their go-to problem solver.
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Get More Homeowners to Choose You

Most consumers get bids from multiple contractors for their home improvement projects, with each competing bid decreasing the likelihood of you landing the job. The good news is that if a customer is approved for financing, they’re 94% more likely to complete the job with you† without seeking additional bids.
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Help Customers Get the Improvement They Really Want

Many homeowners underestimate the cost of their home improvement projects, with some contractors responding by providing discounts or substituting with lower-cost materials to bring down the price. Offering financing encourages homeowners to get the job they want without making painful compromises.

*Hiri TFG Monthly report, October 2023
†Based on internal data from Regions Home Improvement Financing.

Start Offering Your Customers the Financing They Want

A strong relationship enhances financing stability

Contractor support that actually supports you.

When you work with Regions, our dedicated relationship managers are intimately familiar with your accounts and serve as a single point of contact empowered to act on each contractor’s behalf, including tailoring products to their specifications. Value-added services, such as training, reporting, and marketing support, are all included. With your very own relationship manager working for you, it'll feel like you've added a new member to your team.

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Getting started with Regions is fast and easy

Getting started with Regions is fast
Getting started with Regions is fast

 

You could be offering Regions financing in as little as 3 weeks!

Experience a fast and helpful onboarding process with no sign-up fees. Then Regions can help you focus on growing your core business by giving your customers financing options that best meet their needs, like Same-As-Cash Loans or low monthly payments.

To offer Regions payment options, you must meet the following criteria:

  • A residential home remodeling focus for your business.
  • A U.S.-based business that has been in operation for at least three years.
  • An average project size of at least $5,000.
  • Annual residential remodeling sales of at least $500,000.

Regions is known for service and stability

We have a deep understanding of the home improvement industry and a proven track record of helping contractors grow their businesses. We fund our own loans and are not subject to the fluctuations of the market. You can count on us to fulfill our obligations and provide great service.

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Brian Santos,
Fresh Coat
Painters

"[Using Regions] increased our sales because they're immediately going to a larger project, which gives us more efficiency and profits."

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Nick Falletta,
ReBath of
Southwest Virginia

"Having a financing tool is a great opening for customers; they now know they can...pay on a monthly basis."

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Steve & Shadaris Sepulveda, Calvary Mechanical

"[Regions] has really simplified the lending process...we definitely recommend it to other contractors."

Get Started Today!