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Want to Sat

Want to start offering your customers financing?

When hiring a contractor for their home renovations, not every homeowner understands how much quality services and materials can cost, leaving them scrambling for funding. Contractor financing for customers will put their dream projects within reach, without compromises — and will empower you to grow your business and increase sales of larger jobs.

More leads mean more business for you. By advertising a choice of payment options in your marketing, you can see a 50% increase in leads* and a better conversion rate. Plus, by providing a great customer experience, you’re more likely to get future work via referrals to friends and family.

Offering the right payment options can almost double your close rate. We've found that companies with a 25% baseline can increase their close rate to 44% when they offer a choice of a same-as-cash loan and a low monthly payment loan.*

*Based on the Brickyard Study commissioned by Regions, 2018

Regions Home Improvement Financing Has the Programs and Features You Need to
Look Good to Your Customers

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Now your customers can see how much of a loan they may qualify for before filling out an application with PreQualify. The prequalification process is easy whether you are in the showroom or a homeowner’s living room. There are multiple ways to use your new resource, including the Mobile Loan app, PreQualify Online app, web banners, and custom URLs. Plus, there’s no hard credit pull*, so there’s no impact to your customer’s credit score.

* If a prequalified applicant applies for a loan, a hard credit check will take place

Regions Express System

The Express System puts time and money on your side with a suite of features that can help grow your business.

Easy signature process

A streamlined, signature process means you can close more deals, and lets you focus on your business while creating an exceptional customer experience.

Manage Cash flow on your terms

The flexibility of multiple disbursements allows you to get your money when you need it, so you can keep your cash flow strong to cover your material costs*

*For eligible contractors

Increase customer purchasing power

Manage scope changes, project expansions, and upselling with approvals beyond the initial job estimate. Easily pre-bid qualify customers from your website.

Home Improvement Customers Value Financing Options

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Offer an Easy and Fast Way to Finance

50% of home improvement jobs over $5,000 are financed in some way*, which means your consumers are likely utilizing financing whether you provide it or not. Using Regions for a quick and easy financing application process makes it easier for them to work with you, reinforcing their perception that you’re their go-to problem solver.

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Get More Homeowners to Choose You

Most consumers get bids from multiple contractors for their home improvement projects, with each competing bid decreasing the likelihood of you landing the job. The good news is that if a customer is approved for financing, they’re 94% more likely to complete the job with you† without seeking additional bids.

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Help Customers Get the Improvement They Really Want

Many homeowners underestimate the cost of their home improvement projects, with some contractors responding by providing discounts or substituting lower-cost materials to bring down the price. Offering financing encourages homeowners to get the job they want without making painful compromises.

*The Bain Report, 2017
†Based on internal data from Regions.

Start Offering Your Customers the Financing They Want

Could Your Business Use a Little More Fast-and-Easy?

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We know you and your customers are busy, and the last thing either of you wants is a complicated application and funding process. That’s why we offer three paperless application methods that can be completed while you’re in the home with the customer. Plus, with a credit decision ready within minutes, you’re able to start the job sooner.

Requesting funds is a breeze. Simply request disbursement in our secure online platform, PartnerPortal, and the homeowner will receive the request via their preferred method. Once accepted, those funds will hit your account in as little as 24 hours.

You spend less time on paperwork and more time getting to work.

Top Contractors Love EnerBank’s Financing Options

contractor-quote
 My experience with [Regions] has been very positive from the very start. We can definitely see the correlation between the amount of sales, the volume, and the size of the sale. [Regions] has had a positive impact on cash flow.  

Charlie Marino, CFO
DiGiorgi Windows

See How to Increase Your Sales Now

You Could Start Enjoying these Benefits Within 3 Weeks

How to Qualify for a Regions
Payment Options Program

EnerBank helps you focus on growing your core business by giving your customers financing options that best meet their needs: Same-As-Cash loans or low monthly payment loans.

Start Offering Financing

To offer Regions payment options, you must meet the following criteria:

  • A residential home remodeling focus for your business
  • A U.S.-based business that has been in operation for at least three years
  • An average project size of at least $5,000
  • Annual residential remodeling sales of at least $500,000

Why Choose Regions Home Improvement Financing as Your Customer Financing Provider

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Fast and Easy Application Methods

We've developed three easy, paperless ways for your customers to apply for financing. This includes:

Mobile Loan App

Online Application

Loan-by-Phone

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 This also means no extra paperwork for you. Plus, our API can be integrated into your sales tool, making the loan application a seamless part of your sales process. 
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Dedicated Relationship Manager

Like an extra team member on your crew, looking out for you and your business, your dedicated relationship manager is committed to you and will provide the support you need to be successful.

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Excellent Customer Experience

We know home improvement projects can be stressful for everyone involved, which is why we work to ensure that both you and your customers have the best experience possible. With technology and loan products designed specifically for home renovation, you can rest assured that you and the homeowner are in good hands throughout the process.

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A Solid and Reliable Foundation

EnerBank has been focused exclusively on providing financing within the home improvement industry for decades. In that time, we’ve funded nearly a million home improvement projects, which means we have the experience to competently handle the financing, so you can focus on what you do best; delivering your customers' home improvement dreams.

Experience the Regions Difference