Name: Contractor Referral
Brand: Regions Home Improvement Financing

$500

Referral becomes a qualified lead^**

$1,500

Referral completes onboarding by February 28, 2026

$3,000

Referral books first loan by May 31, 2026

How It Works?

1. Fill out the form with your information and theirs.

2. A member of our team will reach out to your referral to qualify them.

3. Start receiving incentives. Referrals are usually qualified within 2 weeks. We'll let you know when your referral has been qualified and when your digital gift card is on the way. We'll continue to update you as you qualify for additional incentives.

Who Should I Refer?

Friends or family members
Those within your network
Others who provide services beyond your scope

Why Should I Refer?

Aside from earning sweet rewards, referring can help strengthen your relationships. You've experienced firsthand how Regions can help your business grow. Now, you can pass on those same opportunities to those in your network. As they experience their own growth, they're more likely to refer their customers to you. Payment options through Regions allows those clients to get more of what they want — all because you submitted a referral!

What benefits should I share with other contractors?

Improve Cash Flow

Offering payment options can help improve your cash flow, eliminating the need to juggle funds between projects.

Increase Project Size

Homeowners are more likely to increase the size and scope of their project when they use payment options for home improvement.^*

^*Based on the HIRI TFG Monthly report, released October 2023

Ease and Convenience

Customers enjoy the ease and convenience that contractor financing provides – even when they were planning on paying in cash.^*

^*Based on the HIRI TFG Monthly report, released October 2023

55% of Jobs Are Financed

Research shows that over 55% of home improvement projects are financed in some way – meaning you're leaving money on the table if you don't offer payment options.^*

^*Based on the HIRI TFG Monthly report, released October 2023

Over Two Decades of Experience

Regions has over two decades of experience in the home improvement industry and their loans, tools, and features were all built with contractors in mind.

With over two decades of experience in the home improvement industry, Regions Home Improvement Financing is a secure and stable option for your contractor financing needs. With loans, tools, and resources built for contractors, payment options from Regions are easy to both integrate into your existing processes and offer to your customers.

Contractors who offer 100% of their customers a choice of payment options can:

Improve
Cash Flow

Increase
Leads

Boost
Close Rate

Grow Average
Project Size

Eliminate
Discounting

Reduce
Cancellations

How it works

Fill out the form
A member of our team will reach out to you
Finish the sign up process and enjoy the benefits of Regions Home Improvement Financing

Terms and Conditions

Contractor referrals: a win-win for all!

Click the button that applies to you.

CONTRACTOR REFERRAL PROGRAM

Referring contractors:

For a limited time – earn up to $5,000 per referral in digital Amex gift cards!

You read that right. For a limited time, when you refer another home improvement contractor, you can earn up to 10x the usual amount.

Here’s how it works:

New structure and payout:

up to $5,000^*

$500

$1,500

$3,000

How It Works?

Who Should I Refer?

Why Should I Refer?

What benefits should I share with other contractors?

Improve Cash Flow

Increase Project Size

Ease and Convenience

55% of Jobs Are Financed

Over Two Decades of Experience

Referred contractors:
Join the thousands of contractors who currently use Regions!

How it works

Contractor referrals: a win-win for all!

Click the button that applies to you.

CONTRACTOR REFERRAL PROGRAM

Referring contractors:

For a limited time – earn up to $5,000 per referral in digital Amex gift cards!

You read that right. For a limited time, when you refer another home improvement contractor, you can earn up to 10x the usual amount.

Here’s how it works:

New structure and payout:

up to $5,000*

$500

$1,500

$3,000

How It Works?

Who Should I Refer?

Why Should I Refer?

What benefits should I share with other contractors?

Improve Cash Flow

Increase Project Size

Ease and Convenience

55% of Jobs Are Financed

Over Two Decades of Experience

Referred contractors:Join the thousands of contractors who currently use Regions!

Marketing Tools

Marketing Tools

Dedicated Relationship Manager

Dedicated Relationship Manager

Customer Pre-Qualification

Customer Pre-Qualification

Quick & Easy Application Process

Quick & Easy Application Process

FastPayments

FastPayments

How it works

up to $5,000^*

Referred contractors:
Join the thousands of contractors who currently use Regions!

Fast
Payments

Fast
Payments